Tactics to Exploit Your Intellectual Property to Scale and Protect Your Business

IP Experts Explaining IP Basics and Sharing Protection & Monetisation Tips

July 9, 2020

ABOUT OUR FREE WEBINAR

Our webinar showcased the best tactics to exploit your intellectual property (IP) to both scale and protect your business. IP lawyer, Zain Ali of Centuro Global, will be joined by Alex Athienitis of EdTech startup, Education Shed, to explore the different types of intellectual property and how to use them to grow your business.

Who is this webinar for?

This webinar is for dynamic forward-thinking entrepreneurs and business owners to help them get an edge on their competition by understanding intellectual property and how this might apply to their business.

What will we cover?

Zain Ali will guide you through the core forms of IP and how these can be exploited by your business, he will cover:

Core forms of IP – Trademarks, Patents, Copyright and Design Rights
Top tips for protecting your IP
Do’s and don’ts when using IP to get ahead of the competition
How to exploit your IP

Zain was joined by Alex Athienitis to discuss how Education Shed exploited trademarks to scale their brand globally across 102 countries. With over two million users of their technology, the innovative online platform that provides educational resources globally has gone from strength to strength. Alex will also share his experience of how they protect themselves from competition plus the key considerations for startups when creating their IP strategy.

Discover your business’s Intellectual Property

Every company will have some form of IP that they own or can own, yet many businesses are not aware of some of the IP that exists within their company and do not know how to exploit it. Apple reached a TRILLION DOLLAR evaluation in 2019, and 80% of that value arose from their intellectual property.

Watch this webinar to ensure you don’t miss out on an opportunity to add value to your company!

ABOUT CENTURO GLOBAL

Centuro Global offers leading business consultancy to help businesses go global. With over 20 years’ experience working in legal services and management consultancy and an extensive global network, they can help you scale your business and achieve your goals.

Services include: