London
Title: Content Marketing Manager
Location: London, UK but remote welcome
Reporting into: VP Marketing
Founded in 2019, Centuro Global is an AI-powered SaaS platform that ensures a company’s global expansion needs are serviced compliantly in one place. With the Centuro Connect platform, every step of the global expansion journey, from tax, legal, and immigration, to payroll and HR, are found in one system, allowing companies to trade in any jurisdiction with ease and efficiency.
We are looking for an experienced Content Marketing Manager to join our rapidly growing team. If you love creating high-quality, engaging content and driving business success, we want you on our team!
Reporting to the VP of Marketing, the Content Marketing Manager will be responsible for planning the editorial calendar that allows branded content to be published across a wide range of different platforms. We are looking for a highly analytical thinker with an audience-first mindset who can tell a clear story about our company and services. Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy.
Job Duties:
- Orchestrate digital content strategies across all online platforms
- Ideate and produce creative content to drive traffic, leads, subscribers, and awareness to our website and platform, Centuro Connect
- Design and implement creative marketing strategies to disseminate content
- Experience in creating various types of content such as blogs, whitepapers, infographics, guides, eBooks, etc.
- Help manage and develop a blogging strategy that aligns with our digital marketing strategy
- Help measure the results of marketing activity to inform future marketing campaigns
- Implement SEO best practices
- Experience with email marketing and familiarity with Hubspot and Mailchimp
- Understanding of which platform different kinds of content are best suited to
To qualify, applicants should meet the following requirements and qualifications:
- BA/BS degree or equivalent working experience
- 5+ years of experience in producing content for the web, as well as channel-specific knowledge (blog, LinkedIn, Facebook, Twitter, email, etc.)
- Strong copywriting experience and understanding of the marketing funnel
- Past experience building audiences online and offline
- In-depth knowledge of the HubSpot Content Optimization System
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Proficiency with google analytics and social media analytics
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Ability to work in a fast-paced environment and be able to proactively take charge
- Experience at a B2B SaaS platform ideal, but not necessary
- Creativity – ability to think outside of the box, and create innovative, unique material bringing life to the world of global expansion and professional services.
- Commercial awareness – up to date with business, politics, global economies and international business.
- Detail-oriented and highly organized.
- Outstanding communication and interpersonal skills.
