How Deel Added a Vital New Product Line with Centuro Global’s Visa & Immigration Services
About Deel
Deel is the fastest-growing startup in history. Its market-leading Employer of Record (EOR) services have made global hiring and payroll simpler and faster for tens of thousands of companies since 2018. Since we first joined forces in 2021, Centuro Global has been a crucial engine room for that growth.
- Industry: Employer of Record
- Region: EMEA & APAC
- Company Size: 3,500
- Centuro Global Products/Services Used: Visas/Immigration
The challenge
Deel approached Centuro Global in 2021 to turn its suite of services into a truly global HR offering by handling visa procurement.At heart, an EOR is a speedy but limited route for clients to hire workers in a different country without setting up a formal entity. An EOR provider can’t, on its own, facilitate employee relocations. Yet as Deel gained prominence, leads kept on requesting services beyond the company’s capabilities. These typically involved projects involving international employee relocations. Limited by its inability to secure visas on a commercially viable scale, Deel’s sales team could not onboard a lot of potential business. Eventually, Deel realised they needed a strategic partner to overcome the logistical challenges of international mobility.
Adding visa and immigration services at scale
Deel’s overarching goal was to win more business and increase its market share by expanding its service offering. To this end, we identified three key objectives.
- Offer visas in over 25 jurisdictions across EMEA and APAC
- Manage high volumes of visa requests across these jurisdictions
- Enable the sales team to bring up visa queries in conversations with leads and prospects
Centuro Global helped Deel reach these milestones thanks to our unique combination of strategic advice and our state-of-the-art technology platform.
First, we consulted on identifying which key jurisdictions Deel should establish visa services for. We also supported Deel with strategic solutions to complex scenarios for high-value clients. Deel’s team described our responsiveness as ‘game-changing, ‘ stopping prospects from drifting towards competitors.
Once these leads have been successfully closed, Deel’s client services team can initiate and handle their cases on our platform. Our software’s intuitive design and ease of use sped up and streamlined Deel’s service delivery, enabling Deel to process a high volume of pent-up demand.
One of our platform’s key planks is an AI-powered toolkit, filled with up-to-date information on visa requirements and legal compliance for over 170 countries, delivered on demand. By accessing this automated knowledge hub, Deel’s team could suddenly answer prospects’ pressing questions in close to real-time.
[inline] “I go to Centuro over 16 times daily, and their wealth of knowledge has never failed us.
We run to them with questions about compliance, immigration, eligibility to work in a country, the complexity of visas, particularly in emerging markets, and where we have set up a new entity”
Katya Rosadiuk ~ Global Mobility Manager, EMEA – Deel
An expanded product mix for stratospheric growth
Asked to describe Centuro Global in one word, Katya Rosadiuk, Global Mobility Manager for Deel, opted for “brilliant”.
On strategy alone, we shaved 50% off the time they would otherwise have taken to research visa and immigration rules. Our client services team then executed large volumes of visa requests on Deel’s behalf.
The success of Centuro Global’s solution allowed Deel to permanently integrate visa and immigration services into its service offering. This differentiator has helped Deel win significantly more business and propel itself past the $500 million Annual Recurring Revenue (ARR) mark.
As of 2023, 27% of the hundreds of thousands worldwide who rely on Deel’s EOR and payroll services have directly benefited from this service.
A Partner of EORs
Centuro Global can collaborate with any EOR seeking to add – or expand – their visa & immigration offering.
Whether you’re looking for preliminary strategy tips or a more efficient way to handle your cases, we can augment your service mix and grow your market share.
