Find the perfect partnerships and take your business to the next level
Here’s the perfect Case Study on Partnerships: The year was 1984. A rookie by the name of Michael Jordan was about to start his first season in the NBA, looking for an athlete endorsement deal and keen to sign with Adidas. Along came Nike, a brand predominantly known at the time for long-distance running shoes. Whilst everyone recognised the immense talent in this rookie, Nike was ready to put all their chips on the table and offered him a deal far more lucrative than the more prominent sports apparel companies such as Adidas.
Michael Jordan had never even worn a Nike shoe before. Still, he was convinced by his parents to take the deal over Adidas, commencing the legendary partnership between Michael Jordan and Nike. The Air Jordan was born, and the rest is history.
NBA rules meant that players could only wear white sneakers at the time. Leveraging that Michael Jordan played for the Chicago Bulls, Nike designed the first Air Jordans in red, black, and white. The NBA was not very pleased and fined Michael Jordan $5,000 every time he wore the shoes. However, Nike was willing to pay the fines and have the shoes stand out from the crowd. They predicted $3 million in sales of the Air Jordan in the first four years of the deal.
Nike sold $126 million in the first year alone.
Nike became a mainstream shoe, having previously been known mainly as a track running shoe, slipped into popular culture as the edgy must-have sneaker, and is now one of the most recognised brands on the planet.
Michael Jordan became arguably the greatest basketball player of all time, and off the field, he has also made $1.3 billion from his deal with Nike alone.
This shows the power of partnerships and how two new entrants to an arena can combine forces to make a massive impact. Sometimes, partnering with someone who understands your vision and can strategically help you scale your business is the key to long-term success.
Contact us today if you want a partner to catapult your business to the next level. We are on hand to help you scale into any region globally and assist with all your business growth needs.
Here are three ways we can help you on your business growth journey successfully:
1. Centuro Connect
Our platform and network of global experts are on hand to assist you with all your expansion needs, including:
- Immigration & Visas
- Global Mobility
- Entity Setup
- HR & Employment Law
- Legal & Compliance
- Tax & Accounting
We host frequent entrepreneurial in-person and virtual events, workshops, and roundtable discussions designed to spark conversation and provide new ways of doing business.
3. Global Network
Expand your network by joining our global community of entrepreneurs, tech innovators, professional service providers, and other key players within the global expansion ecosystem, ready to help each other grow and scale to the next level.
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