SERAJ TOEFY
SERAJ TOEFY
Director of Strategy

Seraj is a serial entrepreneur based in Cape Town with a rich background in marketing, communication and entrepreneurship. He started his career in the oil industry working for a multinational across Sub-Saharan Africa before switching to the internet, publishing and communication industry heading up several consumer magazines before starting his own content marketing business. Seraj lectures Entrepreneurial strategy and management at a few leading universities throughout Africa and is a regular guest speaker on the topic in Europe. He heads up our African operation and will provide on the ground analysis and perspective to any global client wanting to scale into Africa while assisting African companies wanting to scale globally.

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ARTICLES RELATED TO SERAJ
  • Event
    Jan 2021

    Scaling Your Business to Latin America

    Latin America presents a fantastic growth opportunity for scaling companies in their global expansion journey. The region is yet to be saturated with software like many other territories, it has one of the highest predicted GDP growth rates for 2021 in the world, and there is a high-skill talent pool to be tapped into. Infrastructure has also rapidly developed across the continent and the region has also become more politically stable in recent years. Nonetheless, doing business in Latin America also comes with a host of challenges. Access the webinar below.Our panel of local experts shared vital initial decision-making information to give you a competitive advantage in your expansion journey.They discussed everything you need to know around:• Conducting market assessments• Cultural Adaptations• Determining the best market entry options• Corporate & Employment law• Tax requirements• Managing your HR and payrollWebinar Host: Asma BashirAsma is a former founder of Newland Chase and current Chairman of Centuro Global. She is a mentor on the Mayor's International Business Programme as well as a Senator of the World Business Angel Forum.Speakers:Neil MontgomeryNeil is the Founding and Managing Partner of Montgomery & Associados. He is a lecturer on Doing Business in Brazil at the renowned Brazilian business school Fundação Getúlio Vargas – FGV) and author of several published articles on Brazilian aviation, corporate and international law, arbitration, labour and employment and gaming law.Juan Daniel Rodríguez CardosoJuan Daniel Rodriguez is a Managing Partner at Rodríguez Rueda, S.C., in Mexico City. With several degrees ranging from Law to telecommunications, Daniel is a member of the Canadian Bar Association, International Technology Law Association, International Bar Association and Barra Mexicana, Colegio De Abogados, A.C. Arnaud BleuezArnaud Bleuez is Partner & Director at BPC Partners in Brazil. He has worked with several large European companies including PWC and is currently the author of a book on Brazilian Taxes, intended for International Companies doing business in Brazil. "Brazilian taxes: what you need to know".Bjorn ReynoldsBjorn Reynolds is the Founder and CEO of Safeguard Global. Bjorn has been at the forefront of transitioning businesses and creating successful value propositions for customers, shareholders, and employees alike. He was recognized in 2016 as Payroll World’s “Top 50 Most Influential People in Payroll, ″ and as a “Game Changer” by Workforce Magazine.Jorge FerrariJorge is the Founder and CEO of Aurora International Education. With over 26 years of international experience, Jorge focuses on the education sector and most recently co-founded Galileo Global Education (GGE) in 2011. GGE is a company focused on higher education which now has over 100,000 students in 8 countries in Europe, Latin America, Asia and Africa.   Go Global by Centuro GlobalFor those looking to expand their business into Latin America, Go Global is a FREE revolutionary new global expansion platform that empowers companies with the knowledge and expertise to trade in any jurisdiction globally.Our easy to use, self-service portal will grant access to a database of business expansion blueprints, a global network of experts & actionable support. Sign up for your free account and start your global expansion journey today.
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  • Event
    Dec 2020

    Doing Business in a Post Brexit Europe

    As the transition period for the UK leaving the EU is drawing to a close, are you Brexit ready?Understanding the importance of effective Brexit planning will help UK & European companies avoid a challenging and costly post-Brexit transition.We brought together experts from around Europe for an interactive roundtable discussion with exclusive insights and advice into what business must consider when preparing for the end of the transition period.We will cover topics including the implications of Brexit on:Immigration, staff mobility and hiring between the UK and the EUEntity Setup and the need for a European presence to continue tradingSocial security and taxBusiness visitor requirementsIntellectual PropertyOur host: Asma Bashir is a legal professional with over 20 years’ experience in expanding businesses across the world. She has significant experience in law and policy across Europe having advised multinational companies on changing legislation. She is a mentor and board member of several businesses and Chairwoman at Centuro Global.Speakers:Tomáš PetyovskýTomáš is a co-founding Partner of Petyovský & Partners and Attorney-at-Law, specialising in immigration and legal services. He also participates on policy development of the Czech immigration legislation as a member of American Chamber of Commerce, Work Group for Economic Migration at the Ministry of Industry and Trade in the Czech Republic and is working on policy development directly with the Ministry of the Interior of the Czech Republic. He lectures at various training and seminars for clients, students and universities.Michael Møller NielsenMichael heads the employment law department of Lund Elmer Sandager in Denmark. He advises on all types of employment law challenges including executive service agreements, collective bargaining agreement issues, anti-competitive agreements and individual employment matters. Michael has extensive experience within data protection law and M&A and has written several publications on employment law matters.Fiona Mougenot Fiona Mougenot is a British national who has lived and worked in France longer than in her native country. Her professional experiences, in the areas of marketing, tax and international human resources consulting, have been with multi-national companies such as IBM, TRW, Barclays, Europace, and KPMG LLP. She founded Expat Partners in 2003 to provide full immigration services to the Global Mobility Directors seeking assistance. Fiona is regularly invited as a guest speaker at Global Mobility functions, sharing her knowledge and insight on immigration matters.Greg YoungGreg Young is HR Manager at Manor Renewable Energy Ltd. Greg has worked for a number of multinational companies within the oil and gas industry and has specialist expertise with international assignment management. He holds a post-graduate diploma in personnel management and merit from the University of Portsmouth.
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  • Videos
    Nov 2020

    Why did Starbucks fail in Australia? (Coffee with Centuro Episode 13)

    We start this week’s episode by case studying Starbucks' expansion into Australia and then delve into the US presidential elections 2020. Get our thoughts and opinions on the candidates, issues and battleground states.
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  • Event
    Oct 2020

    Live, work, Study in the UK or Canada

    REGISTERThere are a lot of questions you need to ask and find answers to when you are deciding to relocate, the first and most important question being which country. That is what we are here to help you decide.Our local partners the Canada and the UK will be on hand to run you through the pros, cons and difference of relocating to their respective countries.This event is for any one who wishes to set up a business or is highly skilled in their field and wishes to explore their options to relocate. It is also for those who may wish to study or start a new tech company so attractive for start or innovator visas.AGENDAOptions to live and work in the UK/CanadaTime to settlementRequirements and eligibilityProcessREGISTERABOUT CENTURO GLOBALCenturo Global is an exclusive business hub for high growth entrepreneurs, SMEs and multi-national companies to access global market entry strategies and connect with the highest quality professional services providers anywhere in the world.Our online platform allows you to instantly Connect, Communicate and Collaborate with likeminded entrepreneurs, business leaders, professional advisers and investors from around the world.
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  • Videos
    Sep 2020

    Coffee with Centuro - Episode 8

    What do Robert Downey Junior, Mark Cuban, Ciara and the CEO of Uber all have in common? Tune in to this week's episode of Coffee with Centuro to find out!This week Zain, Ben & Seraj discuss topics ranging from Facebook's threat to quit Europe, LVMH's proposed takover of Tiffany, Toilet Paper VC, and analyse the proposed smart city in Senegal AKON CITY.
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  • Videos
    Sep 2020

    Coffee with Centuro - Episode 7

    This week Ben, Seraj and Zain discuss their thoughts and opinions on a range of trending topics in the business world from philanthropy, AI automation and its effects, LEGO, among many others.
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  • Videos
    Aug 2020

    Coffee with Centuro - Episode 3

    This week Ben, Seraj and Zain discuss the UK economy heading into recession, some of the top countries for doing business (which include a few surprises!) and the wonderful world of Unicorns (billion dollar valued companies)! Grab a coffee and join in with the conversation here.
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  • Videos
    Aug 2020

    Centuro Global launches Coffee With Centuro!

    Our team regularly has insightful discussions about business news from around the world, sharing interesting opinions, fascinating insights and experiences over a cup of coffee and we thought why not turn this into a weekly chat show / podcast / vlog series?! We sat down and thought, what can we call this, and decided to name it after exactly what it is - Coffee with Centuro ("CwC"). In episode 1, Zain Ali, Ben Blackburn and Seraj Toefy (all of Centuro Global) sit down alongside guest, Shaheena Rasool from Oclas Group (a turnaround business consultancy) and discuss the Winners & Losers of COVID so far, and what struggling businesses can do to keep going and get through this pandemic. Check out the video here and let us know what you think! https://www.youtube.com/watch?v=JCpiXXdDBwk 
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  • Videos
    Aug 2020

    Coffee with Centuro - Episode 2

    This week Seraj, Ben and Zain discuss the Big Tech Hearing in the US, TikTok's struggles in the US, and Forbes recently published list of the Most Valuable Brands in 2020. Seraj backs the slipper market as the next big opportunity, Ben suggests that Facebook may be better off being broken up leaving Instagram and Whatsapp as independent companies and Zain finds the US' much debated TikTok ban shocking and potentially illegal. Watch the episode here and let us know your thoughts!  https://www.youtube.com/watch?v=CpcAsnY7Vrc 
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  • Event
    Apr 2020

    Navigating the subsidies provided by the South African Government.

    South Africa Lockdown Webinar Series #1. Join us as we tackle the topics facing Startups, SMEs and large companies alike during this Lockdown Period.   About this Event: The Lockdown Webinar Series is a group of webinars aimed at business owners and designed to help during this lockdown period. We will have guests speakers who specialise in their field and topics to be addressed through the series will be: Navigating COVID19 subsidies that are available in South Africa Tips and Strategies to deal with staff during the lockdown Time to rebuild, how best to strategise during the lockdown If you have other ideas for topics, please send it through to us in the chat feature. See you soon.____________________________________________________________________________________________ Speakers: SERAJ TOEFYSeraj is a serial entrepreneur based in Cape Town with a rich background in marketing, communication and entrepreneurship. He started his career in the oil industry working for a multinational across Sub-Saharan Africa before switching to the internet, publishing and communication industry heading up several consumer magazines before starting his own content marketing business. Seraj lectures Entrepreneurial strategy and management at a few leading universities throughout Africa and is a regular guest speaker on the topic in Europe.He heads up the Centuro Global Africa operation and will provide on the ground analysis and perspective to any global client wanting to scale into Africa while assisting African companies wanting to scale globally. SCHALK GREEFFSchalk is a small business activist with a corporate background who now loves working alongside, mentoring and investing in entrepreneurs.Over the years he's obtained skills and experience on how to start a company from nothing, to build a growth platform and then scale from there. He's meticulous on the standard by which he does things, but won't let an opportunity pass. He also is a Managing Partner of Indevaldi, a professional services company that focuses on the entrepreneur, their businesses and their families. Services range from accounting, payroll, tax, advisory and many more.Indevaldi is a digital, on-line practise, serving clients throughout South Africa and abroad.
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